Fractional CMO · Christchurch
I help service businesses see what's really holding their marketing back.
Without the guesswork.
I work with leadership teams when the numbers aren't landing and the reason isn't clear.
The pattern
When marketing isn't landing, the campaigns are rarely where the problem started.
More budget hasn't fixed it. Neither has another agency, or a new campaign. Struggling marketing is usually a symptom, not the cause.
More often the real issue is a misalignment: leadership, the marketing team and delivery working from slightly different versions of the plan, without anyone having said so out loud. That's what's driving the result.
Why work with me
Three things I do differently.
There are plenty of consultants and fractional CMOs to choose from. Here's what sets the work apart.
The real diagnosis, not the reassuring one
It's tempting to tell a leadership team what's easy to hear. I'd rather tell you what's actually going on, including the thing no one in the room has wanted to name.
I don't hand over a deck and leave
Plenty of strategy ends with a document and a handshake, and nothing changes. I stay close enough to help make the shifts happen. A direction no one delivers is worth nothing.
Board level and the build, both
I've worked in the boardroom and in the actual delivery. So the strategy I set is one that can genuinely be built, and nothing gets lost in translation on the way down.
How it works
A focused engagement, usually four to six weeks.
Enough time with your leadership team and marketing function to find the real issue, and to leave you with a direction you can act on.
An honest first chat
A short, no-pressure conversation about what's going on, and whether I'm the right person for it.
Get to the real issue
Time with leadership and the marketing function to find what's genuinely driving performance.
Name it plainly
A clear read on the true problem, and the one to three shifts that matter more than the rest.
Set the direction
A direction someone can act on. I can stay involved to help make it real, not just hand it over.
About
Hi, I'm Clare.
I'm a Fractional CMO based in Christchurch. I've spent years leading marketing in service businesses, at board level and in the build, which is a rarer combination than it should be.
Most people who can diagnose can't execute, and most who execute can't see the system. Working across both is what lets me find what's really going on quickly, and give a leadership team a direction that holds.
Selected experience
To find out more about my experience, take a look at my LinkedIn profile.
Let's talk
Marketing not landing, and no one can quite tell you why?
Book an honest conversation. No hard sell, just a straight read on whether I can help, and what that would look like.
Book a conversation